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Insights, stories, and updates from the team reshaping how vehicles get bought and sold.
Facebook Ads Are Bleeding Dealership Budgets. Here’s the Fix.
How motorcycle, powersports, marine, RV, and auto dealers can turn Meta ads into qualified leads, VDP traffic, fixed-ops revenue, and sold units, instead of expensive impressions. Meta ads still reach...
Local SEO for Vehicle Dealerships: How to Win “Near Me” Search in 2026
Motorcycle, powersports, RV, marine, and auto dealers live and die by a 60-90 minute drive radius. This is the operational playbook for ranking in Google Maps, the Local Pack, and AI-driven “near me” ...
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The 800-Pound Gorilla Just Got a Franchise License
Carvana spent $160M to become the #1 CDJR dealer in America. You can’t compete on price or inventory. Here are the three battlegrounds that matter.
PR for Vehicle Dealerships in 2026: The Modern Earned-Trust Playbook
PR is no longer the showroom Christmas card or the once-a-year ribbon-cutting photo. Here is the modern playbook, by strategy, with the lift named where it lives. A buyer shopping for a UTV, a wake bo...
Your Inventory Is the Same as the Dealer Down the Road. Your Brand Doesn't Have to Be.
Most dealerships carry the same OEM inventory as the store down the road. The brands that win aren't the ones with better stock. They're the ones buyers remember.
The Wall-Poster Trap: Why Most Dealership Values Quietly Stop Mattering by Tuesday
Most dealership values statements stop mattering by Tuesday. Here is how to close the gap between what you say and what a buyer actually experiences.
How Powersports, Marine & Auto Dealerships Promote Their Business in 2026
16 modern marketing strategies for vehicle retailers. The full playbook, by channel, with the implementation lift named where it lives. A buyer shopping for a side-by-side, a pontoon, or a used pickup...
The Vehicle Dealer's Content Playbook: Turning a Blog Into a Lead Engine
A practical SEO and editorial strategy for motorcycle, powersports, marine, RV, and auto dealers who want a blog that actually moves inventory, parts, and service revenue.
The 2026 Vehicle Dealership Marketing Playbook
16 plays for powersports, golf cart and LSV, RV, and automotive dealers in the AI-search, after-hours era. Refreshed annually so the channels stay current and the implementation lift stays honest. 53%...
The To-Don’t List: What the Best Vehicle Dealerships Stop Doing in 2026
Operational discipline is the cheapest competitive edge in vehicle retail. Here are the habits worth cutting across every department. Most dealership improvement plans start with a list of things to...
AI-First Dealership? Wrong Question. The Right One Is Build, Buy, or Partner.
The question isn't whether to go AI-first. It's which workloads to build internally, which to buy from providers, and which to partner on.
Frequently Asked Questions
We write about AI trends in vehicle retail, dealer best practices for online sales, partnership announcements, product updates, and industry research — including our annual AI vehicle research study.
Yes. Every case study features a real Ekho partner with verified results. We work directly with dealers and OEMs to document their experience and share learnings with the industry.
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