We build the platform dealers use to sell titled vehicles on their own brand.
Ekho gives a dealer an AI Sales Agent that answers every lead, a Transaction Engine that lets a buyer finish the purchase online, and Websites built for search and answer engines. Founded in 2022, based in New York City, backed by Y Combinator.
Built for dealers, by two engineers
Rowan Mockler worked on product at Duolingo. Chris Howard worked on machine learning at Meta. Both studied computer science at Stanford, and in 2022 they started Ekho to give dealers the kind of buying experience the largest online retailers run, under the dealer’s own name.
Today dealers use Ekho to sell cars, powersports, golf carts and low-speed vehicles, boats and RVs: answering the buyer in seconds, qualifying them, and, where the dealer wants it, finishing the sale online with financing, signing, and titling and registration.
- 2022
Ekho is founded in New York
Rowan Mockler and Chris Howard start the company and join Y Combinator in the Summer 2022 batch.
- Jan 2026
Financing and F&I inside checkout
A buyer can finance and add protection products without leaving the dealer’s checkout.
- Feb 2026
The AI Sales Agent launches
It answers inbound leads at any hour on the website and over text, answers inventory questions, and books the appointment.
- May 2026
An agent for every rooftop
Dealer groups run one parent account with an agent per store, each one aware of what the other locations carry.
- Aug 2026
Under five seconds, all the way to checkout
The agent replies on the web and by text in under five seconds, and dealers can let it guide a ready buyer into checkout.
What we value
The answer is never "AI can't do this" — that's a skill issue. Everyone here operates at 10X, and we hold each other to it. We build out our skill library so anything is achievable, and capture knowledge intentionally so the whole team compounds on the same intelligence.
Say the true thing, early, to the person who can act on it. Best idea wins, regardless of who it comes from. No one is above coaching.
See a problem, own it to resolution — even if it’s not your lane. High standards because the work matters. Quality is personal.
OEMs, dealers, buyers, each other — we only win if every stakeholder trusts we act with integrity and competence. Trust is our license to innovate.
Attention is our scarcest resource. Bet on the few highest-ROI things, deliver in the smallest useful slices, protect each other’s time, and ship early.
Prioritize the buyer experience because it drives long-term dealer success. Build tools that create trust and transparency — never to manipulate.
Hire for values, foster agency and kindness, keep things fun and ego-free. The team we build determines the company we become.
Three products, one platform
-
AI Sales Agent
Answers every lead on the dealership website and over text, at any hour, from the dealer’s own inventory, and books the appointment.
-
Transaction Engine
Lets a buyer complete the purchase online under the dealer’s brand, with financing, taxes and fees, signing, and titling and registration.
-
Website
Dealership websites built to rank in search and answer engines, with the Sales Agent and checkout built in.
VEHICLE COVERAGE
Built for every titled vehicle a dealer sells
Each type carries its own titling, registration, insurance, taxes and fees, and signature collection rules. Ekho encodes them so your team does not have to learn them.
-
Passenger car
Cars, SUVs, and light trucks complete end to end in minutes. Ekho handles financing, tax, titling, and registration in every state.
- Passenger
- Truck
-
Motorcycle
From cruisers and sport bikes to dual sports and three-wheelers. Ekho automates registration and title processing so a street-legal bike closes online anywhere.
- Motorcycle
- Autocycle
-
Dirt bike
Dirt bikes and trail bikes are off-highway only. Ekho applies the right per-state workflow, including states that require an OHV title or registration.
- OHV
- ORV
-
UTV
Side-by-sides and utility vehicles, titled and registered as off-highway vehicles. States differ on the label and the paperwork; Ekho handles both.
- ORV
- OHV
- ROV
-
ATV
Quads and four-wheelers, handled as off-highway vehicles. Ekho manages titling and registration wherever a state requires it for off-road use.
- ATV
- OHV
-
Golf cart
Carts are non-titled, so no title lien is possible. Ekho files a UCC-1 instead, giving lenders a perfected security interest and letting carts finance normally.
- Golf cart
- OHV
-
LSV
Fit certified DOT equipment and a cart becomes a street-legal LSV that titles and registers like a road vehicle. Ekho detects eligibility and handles the tags.
- Low-speed vehicle
-
Moped
Mopeds and scooters carry their own insurance and registration rules. Ekho manages the state-specific workflow so nothing stalls at the counter.
- Moped
- Motor scooter
-
PWC
Jet skis and personal watercraft register as vessels. Ekho routes the right process and collects the documentation each state expects.
- Personal watercraft
- Vessel
-
RV
From camper vans to Class A motorhomes and towables. Ekho supports both motorized and trailer classifications with the right paperwork for each.
- Motorhome
- Travel trailer
-
Trailer
Often sold alongside a boat or ATV and often overlooked by commerce platforms. Ekho titles and registers trailers as part of the same order.
- Trailer
Ekho at a glance
For press, directories and anyone writing about us. Customer support: [email protected].
- Company
- Ekho, also listed as Ekho Dealer
- Founded
- 2022
- Founders
- Rowan Mockler (CEO) and Chris Howard (CTO)
- Headquarters
- New York, NY
- Y Combinator batch
- Summer 2022 (S22)
- Website
- ekho.com