How much of your market is already buying online?
Most dealers have a feeling about this and no number attached to it. Give us your website and we will come back with the share of buying in your market, and inside your PMA, that is going to large online platform retailers rather than to stores like yours.
THE VALUE
What the report tells you
- 01
How much of your market already buys online
The share of registrations in your market going to buyers who completed the purchase through a large online platform retailer rather than a local store. One number, for your market rather than the national average.
- 02
What that looks like inside your PMA
The same read at the level you actually compete at. A metro figure can hide a very different picture two zip codes over, which is the difference between a trend you are watching and one that is already taking your units.
- 03
Where the gap is worth closing
Which segments and price bands are moving fastest, so the response is a decision about specific inventory rather than a general worry about the internet.
Frequently Asked Questions
Your website. That tells us who you are, what you sell and where you sell it, which is enough to scope the market and the PMA around you.
The analysis is run for you rather than returned instantly in the browser, so it comes back by arrangement rather than on the spot. We will tell you the turnaround when you request it.
Completed vehicle transactions in your market, split by whether the buyer bought through a large online platform retailer or through a local dealer. It is a read on where the buying is going, not a projection.
No. It exists because most dealers we speak to have a strong instinct about this and no number attached to it, and that number tends to change the conversation.
If the share going online is small, you have a baseline to watch. If it is not, the useful question becomes which of those units you could have sold, and the Transaction Engine is how a store starts competing for them.
Tee up the deal.
We'll handle the rest.
Start closing compliant, fully automated deals across all 50 states with Ekho's Transaction Engine.
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