New Case Study - Adapt or Die: How EuroCycle Is Scaling Online 50-State Sales With Ekho
SALES AGENT

Every lead. Every channel. Every hour.

Ekho's Sales Agent doesn't just respond to leads — it qualifies buyers, books appointments, pre-qualifies financing, and closes deals across web chat and SMS.

Dealership website powered by Ekho
New conversation
Ask about motorcycles, ATVs, watercraft...
CASE STUDY
“It takes the customer by the hand. It answers their questions step by step, steering them towards a solution in the same way a salesperson would... So the product pays for itself.”
Chris ClovisDealer Principal at EuroCycle Dealer Group
Not once
has the AI Sales Agent frustrated a customer, across dozens of transcripts read
Day one
the agent paid for itself, retiring the chatbot subscription it replaced
24/7
after-hours coverage of a national audience, with no added headcount
9/10
Avg EuroCycle buyer rating of the online experience
Read more
< 5s average first response time, any channel, any hour
1 shared memory across web chat and SMS, so buyers never repeat themselves
1.5x the NPS of a typical dealership buying experience
HOW IT WORKS

How it actually works

Every lead gets a reply in seconds

Half of all dealership web leads never get a response. Ekho replies in under 5 seconds — across web chat and SMS — day or night, weekday or weekend.

Your brand, your rules

Dial in your agent's personality, tone, and even regional dialect. Simulate typos over text so it feels human. Set custom playbooks per location, brand, or department — configurability most tools can't touch.

Real tools, not canned responses

Your agent checks live inventory, pre-qualifies buyers through real lender integrations, books appointments, and collects deposits — all inside the conversation.

Warm handoffs, not cold calls

Understands buyer intent, asks the right questions, scores leads by readiness, and books appointments into your team's calendar. Reps only talk to buyers who are ready.

Closes the deal, if you want it to

When a buyer is ready, the Sales Agent can take the deal all the way — processing financing, titling, registration, tax, and compliance through Ekho's Transaction Engine across all 50 states.

Your team stays in the driver's seat

Every conversation is logged in your admin portal. Jump in live at any point, assign leads to reps, set escalation rules, or let it run fully autonomously — your call, always.

Knows your dealership, not just your inventory

Upload your policies, financing guidelines, and OEM materials, then author smart replies. It answers like your store, not a generic bot.

Wakes up your dead leads

For dealerships on a supported CRM, the agent re-engages leads that went cold, on its own schedule. Every dealership is sitting on months of aged leads nobody has time to work; this works them.

Surfaces the right offer, and holds the unit

Knows which promotions and rebates a buyer qualifies for, then — for dealerships using the Transaction Engine — takes a compliant deposit to hold the unit until your team closes it.

Make it your own.

Most AI tools give you a toggle and a colour picker. Ekho gives you the agent's identity, its knowledge, the tools it can reach, the rules it works under, and where its leads go — configurable per rooftop, from one admin portal.

AGENT IDENTITY

Give it a name, a personality, and your voice

Set what your agent is called and how it sounds, down to regional phrasing. Author smart replies for the questions you field daily, and configure it per rooftop.

Conversation goals

Pick the outcomes you want your Sales Agent to drive toward in every conversation.

Goal
Drive online purchase
Smart replies Add

Automatically answer common questions and send buyers to the right page, form, or contact.

Identity

Define how your Sales Agent introduces itself, sounds, and communicates with buyers.

Sales Agent name
Duke
Personality

Set the tone your Sales Agent uses with buyers.

Agent gender

Tailors the Sales Agent's communication style.

Male Female
Sample text

“Congrats, nice. You are all set. I'll send the next steps over now.”

Response length

Controls how much detail the Sales Agent includes in each reply.

Balanced (default)
Sample text

“Yes, 650 qualifies. Want me to start a quick pre-qualification?”

Regional voice

Gives the Sales Agent a light, local warmth in word choice.

Neutral (default)
Sample text

“You're welcome! Happy to help. Let me know if any other questions come up.”

Agent context

Manage the business info, inventory, and connected sources your Sales Agent draws on in conversations.

Inventory Knowledge Hours

The vehicle inventory and pricing information your Sales Agent uses in conversations.

Manage
Connected sources

Website, OEM

Sales Agent can speak to

Availability, pricing, specifications, photos, and vehicle descriptions

CAPABILITIES AND TOOLS

Decide exactly what it is allowed to do

Turn individual skills on or off and choose which tools the agent can reach: consultations, showroom visits, pre-qualification, trade estimates. It only acts inside the boundary you set.

Escalation

When the Sales Agent cannot fulfil a buyer question or request, it escalates to your team.

Notification email

Choose where to send a notification when a customer needs help from your team.

Scheduling

Turn on the appointment types you take, then set the calendar, the length, and who each booking lands on.

Sales consultation

Let buyers book time with a sales rep to talk through options.

Calendar provider Connected calendar
Duration 30 minutes
Assigned to Round robin, Sales
Showroom visit

Let buyers book a visit to see a vehicle on the lot in person.

Calendar provider Connected calendar
Duration 45 minutes
Assigned to Round robin, Sales
Test drive

Let buyers book a test drive against a specific vehicle in stock.

Calendar provider Connected calendar
Duration 60 minutes
Assigned to Gareth Runte
Vehicle servicing

Let owners book maintenance, inspections, and repairs without calling the service desk.

Calendar provider Service calendar
Duration 90 minutes
Assigned to Round robin, Service

More tools

Switch on the tools that let buyers get pricing, financing, and delivery answers without waiting on a callback.

Pre-qualification

A soft pull that tells a buyer where they stand before they ever speak to your finance office.

Score band 620 to 850

Buyers inside the band get an answer on the spot. Anyone below it is handed to your finance team rather than turned away.

Message when pre-qualified
Good news, you are pre-qualified. Want me to hold this one and send over payment options?
Message when below the band
Thanks for that. Our finance manager works with a few lenders for exactly this, and can call you today.
Shipping fees

Quote delivery in the conversation so an out-of-area buyer is not stuck guessing what it costs to get the vehicle home.

Inputs used
Buyer ZIP code Pickup location Vehicle class Open or enclosed
Rate basis Contracted distance tiers
Delivery included within 50 miles
Quote appears In chat and at checkout
GROUP, ROOFTOP AND BRAND

Set it once for the group, tune it per rooftop

A parent account carries the defaults and every rooftop inherits them, overriding only what differs: its own name and voice, its own skills, its own look on each of its websites. Agents still read inventory across the group. The same shape runs a manufacturer program.

Group and rooftops

A parent account holds the group's defaults. Every rooftop under it inherits them and overrides only what differs.

Account Websites Agent identity
Apex Auto Group Parent apexautogroup.com Group default, “Duke”
Apex Ford, Reno apexford.com Inherits the group
Apex Toyota, Las Vegas apextoyotalv.com, shopapexauto.com Set here, “Dakota”
Apex Used Cars, Henderson apexusedcars.com Set here, “Casey”

Apex Toyota, Las Vegas

Open a rooftop and every setting shows where it came from. Change one and only that rooftop moves.

Identity and voice
Agent name Set here
Dakota
Brand voice Inherited
Warm, direct, no hard sell
Languages Set here
English, Spanish
Capabilities

A rooftop can switch on a skill the group never enabled, or turn off one it did.

Book a showroom visit Set here
Automated lead nurturing Inherited
Buy online at checkout Set here
Pre-qualification Group policy

One rooftop, two websites

Each site gets its own look and its own opening context, on the same agent and the same inventory.

apextoyotalv.com Live
Opens with

“Shopping the Las Vegas showroom?”

shopapexauto.com Live
Opens with

“Looking for a deal on last year's models?”

Inventory across the group

A rooftop's agent can look beyond its own floor, so a buyer at the wrong store still finds the car.

Search the whole group

Results name the store that holds the car and how far it is, and the buyer can be moved to that rooftop mid-conversation.

Does anyone have a 4Runner in stock?
Not here in Las Vegas, but Reno has two on the lot. Want me to hand you over to them?

OEM programs

The same parent and child shape runs a manufacturer's network: the brand owns the corporate site, its dealers own the rooftops.

Corporate site, brand scoped Program owner

On the manufacturer's own site the agent talks about that brand and nothing else, and the vehicles it shows are the brand's vehicles sitting on its dealers' floors.

Conversation scope This brand only
Inventory shown Brand vehicles across authorized dealers
Hand the lead to a dealer

The agent takes the buyer's ZIP code, surfaces the closest authorized dealers, and passes the lead to whichever one the buyer picks.

1 Apex Toyota, Las Vegas 4 in stock
2 Meridian of Henderson 18 miles
3 Meridian of Pahrump 61 miles

A dealer already running Ekho picks the conversation up with its own agent, on its own site. One that is not gets the lead by email.

KNOWLEDGE

Everything your dealership knows, on tap

Point it at what your team already runs on, whether that is SOPs and playbooks, OEM manuals or warranty terms, and each file is read, classified and indexed on its own. Every past conversation becomes a source too, and Ekho keeps a current copy of what each of your sites says.

Documents

Upload what your team already runs on. Each file is read, classified and indexed on its own, so nobody has to file it.

Source name Category Status Last updated
Sales process playbook.pdf Policies Indexed Aug 3, 2026
Delivery and pickup SOP.docx Policies Indexed Jul 29, 2026
2026 lineup owner's manual.pdf Products and specs Indexed Jul 24, 2026
Limited warranty terms.pdf Brand and OEM Indexed Jul 24, 2026
F&I product menu.pdf Financing and insurance Indexed Jul 18, 2026
Service and parts price list.pdf Service and parts Indexing Aug 5, 2026

Open a document from its menu to inspect what the agent took from it, recategorise it, or replace it with a newer version.

Conversations

Every past customer conversation is indexed as a source of its own, so the answer that worked last month is available this month.

Source name Category Status Last updated
Sales Agent conversations Auto-indexed Aug 5, 2026

Website

Ekho keeps its own current copy of what each of your sites says, so the agent answers in line with the page the buyer is on.

apextoyotalv.com Refresh

Last refreshed Jul 17, 2026, 8:05 AM

About us Services Financing Testimonials Shipping and delivery
shopapexauto.com Refresh

Last refreshed Jul 17, 2026, 8:11 AM

About us Clearance Financing

Each domain is held separately, so a group running several sites gets an agent that knows which one it is standing on.

CHAT WIDGET

Brand-aligned in every way

Control appearance and placement, run the widget in multiple languages, set the prompts it opens with, and give buyers shortcuts that start the conversation where you want it.

Select a domain

apextoyotalv.com

Preview

Appearance

Customise the look and feel of your chat widget to match your brand.

Brand colour
Custom
#0069D3
Theme
Aa Light Aa Dark
Desktop

Where the launcher sits, and whether it invites a question or just waits to be opened.

Text pill
Left button
Right button
Mobile

Set separately, because a thumb reaches a different corner than a cursor does.

Text pill
Left button
Right button

Language

Choose up to five languages to show on the widget. The Sales Agent still replies automatically in whatever language a visitor writes in.

Featured languages
English Español Français

Prompts and shortcuts

Customise how visitors start a conversation, from suggested prompts to buyer shortcuts.

Quick actions

Shortcut buttons below the chat input. Add up to four.

Text us Pre-qualify Schedule visit All tools
Suggested questions

Shown when the chat opens, to help visitors get started.

Do you have any electric vehicles in stock?
What vehicles do you have in stock?
Example text

Placeholder ideas shown inside the chat input.

Looking for a specific vehicle?
Help me compare different models, features, and pricing.
SMS

Text like a local, on your own number

Provision a number and let the agent reply to inbound texts automatically. SMS carries the same conversation memory as web chat, so a buyer who texts after chatting is the same buyer.

SMS

Manage how your Sales Agent communicates with leads over text message.

SMS responses

The Sales Agent replies to incoming texts from leads and customers on its own, day or night.

Continue on SMS from web chat

A buyer who starts on your site can move the thread to text and keep going. Same conversation, same memory, nothing repeated.

Your number

Text on a new line, or on the number your buyers already have.

A new dedicated number

We provision a local number in your area code, kept separate from your main line.

Take over your existing line

Keep the number where it is and let the Sales Agent answer the texts that arrive on it.

Your Sales Agent phone number

(415) 555-0182

Messaging connection

Bring your own messaging account, or run on ours. Either way the credentials stay in your settings.

Provider Connected
Account ID
**** **** **** 4417
Auth token
**** **** **** ****
Messaging service Apex Auto Group, Sales
Registration status Verified for business messaging

Consent and quiet hours

The rules that keep your texting compliant, applied to every outbound message.

Opt-out keywords STOP, UNSUBSCRIBE, QUIT
Quiet hours 9:00 PM to 8:00 AM local
Consent captured Before the first outbound
LEAD ROUTING

Route every lead to the team that owns it

Map every role to a department, set the rotation inside it, and decide what happens when an action item goes untouched. A lead never dies quietly on one rep’s desk.

Departments

Every dealership role maps to a department. The Sales Agent reads what a department handles and routes the lead there.

Department Handles Assignment
Sales New and used vehicle inquiries Round robin, 5 reps
Finance Pre-qualification and payment questions Round robin, 2 reps
Service Maintenance, inspections, recalls Round robin, 3 advisors
Parts Accessories and parts availability Kenton Piazza

Round robin

Inbound leads rotate through the reps on shift, so nobody sits on an empty pipeline while somebody else drowns.

Sales rotation
1 Mireille Crona Next up
2 Javier Windler
3 Kaelan Weissnat
4 Kenton Piazza Off shift, skipped
Skip reps who are off shift

Escalation rules

What happens when an action item sits untouched. A lead never dies quietly on one person's desk.

If an action item is not completed
After 30 min Reassign to the next rep in the rotation and notify them
After 2 hours Notify the sales manager on duty, Gareth Runte
After 4 hours Notify the general manager and flag the lead on the dashboard
Escalate straight to a person when
Buyer asks for a manager Price negotiation Trade payoff dispute Financing declined Out-of-state registration

Team

Give each person a dealership role. That role decides which department their leads come from.

All 120 Active 100 Pending 12
Name Access Dealership role
Mireille Crona Member Sales rep
Javier Windler Member Sales rep
Gareth Runte Member Sales manager
Priya Raman Member Finance manager
Kenton Piazza Member Parts advisor
Brynn Hurley Admin General manager
AUTOMATED LEAD NURTURING

Automated lead nurturing

Your sales agent automatically nurtures leads and drives them to convert, without your team needing to worry about them.

Automated lead nurturing

Your sales agent automatically nurtures leads and drives them to convert, on a cadence you control.

Nurture cold leads

Leads that go quiet get worked automatically, on the schedule below, until they respond or opt out.

After 2 hours Send a follow-up referencing what they were looking at
After 1 day Check in with new inventory or financing options
After 7 days Surface a relevant promotion or rebate, then pause
Restart on new signal

A price drop, a rebate, or matching inventory arriving all restart the cadence for a lead already in the sequence.

Price drop Matching inventory arrives New rebate
ESCALATIONS AND ACTION ITEMS

Your team stays in the driver’s seat

When the agent needs a human it flags the thread and raises an action item, with full context attached. Take over live, pause the agent, or mark it resolved.

Inbox

Every AI and human conversation in one place, with the numbers that matter on the same screen.

Conversations 1,284
AI-handled 78%
Booking rate 22%
Assigned to me 46 All 372
Carter Cooper SMS, 3 replies
Ella Thompson Web chat, 2 replies
Grace Martinez SMS, 5 replies

Escalations

When the Sales Agent hits something only a person can settle, it raises an item against the buyer with the conversation attached.

Confirm delivery timeline for a remote buyer

The buyer wants delivery by Friday. Confirm your transport partner can hit that date before promising it.

Raised 10:14 AM
Assigned to Round robin, Finance
Escalates in 1h 40m
Mark as resolved
Approve a number on stock A4821

The buyer asked for movement on a vehicle that has sat 94 days. Send a number or a counter.

Raised 10:31 AM
Assigned to Gareth Runte, Sales manager
Escalates in 3h 55m
Mark as resolved
Sophia Martinez Agent paused

10:14 AM, web chat

We do, there are a few on the lot right now. You are welcome to stop by and take one out for a test drive.
That sounds good. I would like to see one in person this week.
Gareth Runte took over at 10:16 AM
Happy to line that up. Here are the three we have on the lot in that trim.
Reply as Gareth
Pause the Sales Agent

Automatic replies stop on this thread until you hand it back. Anything you send goes out in the same conversation the buyer was already having, so they never notice a seam.

Paused by Gareth Runte
Attachments Photos and documents
Resumes When you hand it back

One agent. Every part of the deal.

From first response to final follow-up, Ekho's Sales Agent handles the entire buyer journey — pre-qualifying buyers, booking appointments, and closing deals (if you want it to) — autonomously, 24/7.

The Compounding Effect

Your leads don't expire. Neither does your agent

Traditional BDC teams plateau at a fraction of their lead volume. With Ekho, every month's leads stay in active nurture — creating a compounding pipeline that grows while your team stays the same size.

Traditional BDC Most leads drop off after 2 weeks
Mo 1
Mo 2
Mo 3
Mo 4
Mo 5
Mo 6
Active leads
With Ekho Sales Agent Every lead stays in active follow-up
Mo 1
Mo 2
Mo 3
Mo 4
Mo 5
Mo 6
Compounding leads

~7x more active leads by month 6. Same team. Same ad spend.

BEYOND THE HANDOFF

Most AI stops at the handoff. Ekho goes all the way.

Basic chatbots engage. AI BDC tools follow up. Ekho does both — and then handles the sale, the paperwork, and everything after (if you want it to).

EngageFollow upDeskingFulfillmentService
Basic Chatbot Point solution. Scripted responses, web chat only.
AI BDC Point solution, $2–10k/mo per rooftop. Engages and follows up, then hands the deal back to your team.
Ekho Sales Agent engages and follows up. Transaction Engine desks, funds, titles, and delivers. One platform, whole lifecycle.
Pre-qualify
Ask about motorcycles, ATVs, watercraft...
Automated follow-up
Ask about motorcycles, ATVs, watercraft...
Place a deposit
Ask about motorcycles, ATVs, watercraft...
Buy now
Ask about motorcycles, ATVs, watercraft...
Delivery coordination
Ask about motorcycles, ATVs, watercraft...
Book a service
Ask about motorcycles, ATVs, watercraft...
WHERE DO YOU STAND?

Three types of dealerships

The gap between dealers who adopt full-stack AI and those who don't is growing every month.

Manual

Your team texts back when they can. Leads wait hours — sometimes days. By the time someone responds, the buyer's already talking to another dealer.

Basic automation

Fast first response, but generic follow-up that fizzles out after a few weeks. No real tools — just templated messages and a prayer.

Where Ekho lives

Full-stack AI

Every lead gets a real conversation, real tools, and a real path to purchase — 24/7, for as long as it takes. Your team only touches warm, qualified leads.

AI that sells while you sleep

Every tool your dealership needs — from AI agents that engage buyers across web chat and SMS, to CRM, financing, and real-time analytics — all in one platform.

AI Chat

AI Chat

AI chat widget that engages website visitors, answers questions, and books appointments 24/7.

AI SMS

AI SMS

AI SMS agent for two-way text conversations — lead response, follow-up, and re-engagement.

Knowledge Hub

Knowledge Hub

Upload your documents and author smart replies so the agent knows your dealership.

AI Listing Enrichment

AI Listing Enrichment

AI-powered listing optimization — auto-enriched titles, descriptions, and attributes for every vehicle.

CRM

CRM

Lead management, pipeline tracking, and AI-powered follow-up.

Reporting

Reporting

Financial reporting for revenue, payouts, and F&I performance.

Analytics

Analytics

Conversion tracking, attribution, and buyer demographics.

Conversations Inbox

Conversations Inbox

Unified messaging inbox across SMS and web chat.

Scheduling

Scheduling

Smart appointment scheduling with calendar sync and reminders.

Financing Prequal

Financing Prequal

Soft-pull credit check — instant rate estimates with no impact to buyer's credit score.

Promotions

Promotions

Rule-based dealer and OEM promotions that cover future inventory automatically.

API

API

Full REST API for custom integrations.

Inventory CMS

Inventory CMS

Centralized inventory management with AI-enhanced merchandising.

AI that sells while you sleep

Every tool your dealership needs — from AI agents that engage buyers across web chat and SMS, to CRM, financing, and real-time analytics — all in one platform.

AI Chat

AI Chat

AI chat widget that engages website visitors, answers questions, and books appointments 24/7.

AI SMS

AI SMS

AI SMS agent for two-way text conversations — lead response, follow-up, and re-engagement.

AI Listing Enrichment

AI Listing Enrichment

AI-powered listing optimization — auto-enriched titles, descriptions, and attributes for every vehicle.

CRM

CRM

Lead management, pipeline tracking, and AI-powered follow-up.

Reporting

Reporting

Financial reporting for revenue, payouts, and F&I performance.

Analytics

Analytics

Conversion tracking, attribution, and buyer demographics.

Conversations Inbox

Conversations Inbox

Unified messaging inbox across SMS and web chat.

Scheduling

Scheduling

Smart appointment scheduling with calendar sync and reminders.

Financing Prequal

Financing Prequal

Soft-pull credit check — instant rate estimates with no impact to buyer's credit score.

Promotions

Promotions

Rule-based dealer and OEM promotions that cover future inventory automatically.

API

API

Full REST API for custom integrations.

Inventory CMS

Inventory CMS

Centralized inventory management with AI-enhanced merchandising.

The Sales Agent pays for itself in month one

It replaces the front-of-funnel tools you already pay for. See what that stack costs you today.

See pricing plans

Tools Ekho replaces — check the ones you pay for today

Monthly savings $0
Annual savings $0

Savings are the point-solution spend Ekho replaces, before your Ekho subscription. They do not include incremental bookings, incremental sales, or any other revenue lift.

Customize your costs

Pricing

Transaction Engine

Complete online checkout with financing, titling, registration, taxes, insurance, and compliance — fully integrated.

Per-sale fee Custom
1 rooftop Custom
Get a quote

Website

Websites built for speed, mobile performance, search visibility, and higher conversion — with a chat-based AI editor.

1 rooftop Custom
Join the waitlist
ZERO FRICTION

How the industry is moving with Ekho

Dealers closing more deals. Groups scaling without adding headcount. Teams selling long after the doors are locked. These are the businesses that rewired how they sell with Ekho.

FROM THE BLOG

Insights for your business

FOR DEALERS

Frequently Asked Questions

Most AI BDC tools are point solutions — they handle lead response and follow-up, then hand off to your team. Ekho's Sales Agent goes further because it's backed by a real Transaction Engine. It can pre-qualify buyers through actual lender integrations, collect deposits, process payments, and handle titling and registration — all inside the conversation. It's a full-cycle agent, not just a follow-up tool.

Beyond responding to inquiries, the Sales Agent checks live inventory, pre-qualifies buyers for financing with a soft pull, books appointments, collects refundable deposits, initiates checkout sessions, and coordinates post-sale logistics like pickup scheduling. Each of these is a configurable skill you can enable or disable per dealership.

Yes. Every conversation is visible in your admin portal in real time. Your team can jump in live at any point, assign leads to specific reps, set escalation rules for situations the AI should hand off, or let it run fully autonomously. You decide how much control to keep.

Deeply. You control the agent's personality, tone, and even regional dialect. You can simulate typos over SMS so it feels more human. You set custom playbooks per location, brand, or department — and upload your own SOPs and policies for the agent to follow. Most competing tools offer basic tone settings; Ekho gives you granular control over how your agent represents your dealership.

Yes — multi-rooftop support is built in from day one. Each location gets its own Sales Agent with its own inventory, settings, and routing rules, all managed under a single parent account. The agent intelligently routes leads to the right dealership based on what the buyer is looking for and where they are. This works across different brands, vehicle types, and even different provinces or states.

Ekho responds across web chat and SMS — all from a unified inbox. No matter which channel a buyer comes through, they interact with the same agent that knows their full conversation history. Every lead is logged and accessible to your team regardless of channel.

Ekho doesn't stop after a few texts. The Sales Agent follows up with personalized, context-aware outreach for as long as it takes — referencing the buyer's original interest, flagging low-stock situations, and re-engaging cold leads with relevant updates. You set the cadence and duration.

Ekho's Sales Agent is priced comparably to basic chatbot solutions — significantly less than most AI BDC point solutions, which typically charge $2,000–$10,000 per month per rooftop. Because Ekho is a platform (not just a single tool), we can offer the Sales Agent at a fraction of what competitors charge.

Same team. Same ad spend.
More deals.

See what happens when every lead at your dealership gets a real conversation — and none of them fall through the cracks.

Book a demo

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