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For dealers

AI That Can Handle Spanish-Speaking Car Buyers

Many dealerships serve buyers who would rather shop in Spanish. A website chat that only answers in English loses them at the first message.

Here is how Ekho’s AI Sales Agent serves them, in four parts.

How the AI Sales Agent handles Spanish-speaking buyers

  1. Turn Spanish on for your website

    Choose which languages Ekho’s AI Sales Agent offers on each of your websites, from 25 options including Spanish. A rooftop that serves a Spanish-speaking market switches it on; one that does not can leave it off.

  2. The buyer writes in Spanish, and the agent answers in Spanish

    The agent detects the buyer’s language from their first message and keeps the whole conversation in it, so a buyer who starts in Spanish is not switched back to English halfway through.

  3. The buyer can choose

    Buyers can switch language from the chat widget at any time, instead of having to ask.

  4. The conversation stays in Spanish when it moves to text

    A web chat that continues over text keeps the language the buyer chose, so the follow-up reads the same as the first reply.

Go deeper

How the same agent works as your AI BDC and as your website chat.

AI BDC for dealerships

AI chat for dealership websites

Spanish-speaking buyers

Questions dealers ask

Yes. Ekho’s AI Sales Agent answers Spanish-speaking buyers in Spanish on your website. You choose which languages it offers on each website, from 25 including Spanish, it detects the buyer’s language from their first message and keeps the conversation in it, and buyers can switch language from the chat widget.

Yes. A web chat that continues over text stays in the language the buyer chose.

Twenty-five in total, including Spanish, French, German, Portuguese, Italian, Chinese, Japanese, Korean, Arabic, Hindi and Vietnamese. You choose which ones each website offers.

No. Ekho’s AI Sales Agent works on web chat and text, not phone calls, in any language.

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