Massimo Motor Sports

“Ekho gave us a compliant way to sell online—but more importantly, it works. We’re seeing best-in-class ROAS, improving conversion month over month, and building real momentum — without compromising compliance.”
‍
Quenton Peterson, Director, Massimo

Summary

Massimo Motor Sports (NASDAQ: MAMO), a high-volume manufacturer of UTVs, ATVs, golf carts, and mini bikes, had long envisioned launching an online sales channel—but needed a solution that could navigate franchise laws, minimize operational overhead, and manage the complexities of titled vehicle sales: from financing and insurance to tax calculation, collection, and remittance, as well as sales documentation and the patchwork of DMV workflows across states.

With Ekho, they launched a compliant, dealer-aligned e-commerce experience in weeks. Since launch, Massimo has achieved conversion efficiency above industry benchmarks, a shopper NPS nearly 2X the traditional vehicle buying average, and a world-class ROAS of over 7X—all while keeping monthly orders growing.

About Massimo Motor Sports

Massimo is a publicly traded powersports brand known for its wide range of rugged UTVs, ATVs, golf carts, and mini bikes. For years, Massimo relied exclusively on wholesale distribution through dealers and big-box retailers—but wanted to modernize its strategy with a brand-owned digital channel that complemented its physical retail partners.

The Problem — Selling Online in a Regulated Industry

To launch the kind of e-commerce channel they envisioned, Massimo needed more than a generic online store. They needed a platform that could:

• Respect state franchise laws and vehicle compliance workflows
  
  
• Enable dealers to participate financially in online sales
  
  
• Offer real lending—not just BNPL that caps out below vehicle prices
  
  
• Deliver end-to-end customer visibility and reengagement tools
  
  
• Power multi-channel marketing with true conversion data
  
  

Platforms like Shopify and NetSuite couldn’t solve for this—they don’t support state-by-state franchise law compliance, exclude dealers from transactions, and lack built-in vehicle titling, lending, and insurance infrastructure. Similarly, BNPL providers like Affirm and Klarna fall short for vehicle sales due to approval limits and high APRs that hurt conversion.

The Solution — A Compliant Sales Platform Built for Vehicles

Ekho enabled Massimo to launch a fully compliant, nationwide online sales channel in weeks—complete with embedded financing, titling & registration automation, licensure, dealer alignment, and marketing insights.

With Ekho, Massimo unlocked:

• True compliance: Ekho is purpose-built to handle state-specific title, tax, and franchise law complexity.
  
  
• Real financing options: Customers can get approved and sign contracts online for titled vehicles—improving approval rates and conversions over time as Massimo optimized traffic quality.
  
  
• Full-funnel visibility: From abandoned carts to reengagement tools, Massimo now sees the full customer journey and can act on it.
  
  
• Marketing efficiency: With world-class ROAS (Return on Ad Spend) that continues to climb, Massimo is driving more sales per dollar.
  
  
• Stronger shopper experience: Ekho’s checkout earns an NPS nearly 2X that of traditional in-person vehicle buying.
  
  
• Dealer education: Ekho hosted live info sessions with dealers to preview the shopper experience and align on how the program supports their role.

• Dealer-aligned sales: Dealers financially participate in online sales in their RMA as physical touch points, preserving channel harmony.

The Future — Helping Dealers Sell More, Faster

Massimo is expanding its use of Ekho Omni, enabling dealers to list their own in-store inventory on the online channel. This will give dealers a new way to reach online shoppers, move units faster, and reduce floor plan exposure—all while Massimo retains brand consistency, customer insight, and helps cover customer acquisition costs.

By blending centralized e-commerce with distributed fulfillment and inventory, Massimo is building a modern retail model that grows demand, lifts conversion, and makes every stakeholder better off.