How the Evinmotors Dealer Group Unlocked Revenue with Ekho

“Ekho is the future. You can either join it or get run over by it.”

Justin Massey, General Manager at Evinmotors NC.

About the Evinmotors dealer group

With over two decades of powersports excellence, Evinmotors has built a storied reputation as the largest KTM dealer in North America. Today, the dealer group serves riders from three hubs in Miami, Charlotte, and San Juan, with a comprehensive inventory spanning street, dirt, and water.

The Challenge

Evinmotors doesn't need to “catch up” - Juan Castellanos wants to lead powersports retail in his markets. He can see where the industry is headed: vehicle buyers expect the same seamless, online-first experience they already get when purchasing just about anything else, and dealers who make the buying process easy will win.

But traditional dealership tech isn't built for that kind of evolution. Inventory discovery doesn’t match the standards set in modern retail, online buyers have limited ways to transact, and back-office steps like F&I desking and DMV paperwork add friction that make every deal harder than it needs to be, more often than not requiring an in-store visit.

The Ekho Transformation

“Our first online unit was purchased at 12:30 a.m. on a Sunday. On a customer’s phone. While the store was closed. And our team was asleep. I rest my case about online sales cannibalizing in-store traffic.”

Juan Castellanos, Owner

The Goal

Evinmotors wanted more than a website refresh. They wanted a complete online sales engine.

The Vision

Build the complete online sales engine powered by Ekho’s trifecta:

1. Powerful website with built-in search + AI engine optimization so inventory is easy to discover everywhere buyers start
2. True online transaction channel so customers can go from “browse to bought”
3. Automated F&I + DMV workflows to remove operational friction and scale without adding headcount

“I know what’s coming… I’m in the dealership world, which doesn’t like evolving… We should be able to sell units through a website... Why can’t you buy a motorcycle [that way]?”

Implementation: A True Partnership

From day one, the Ekho and Evinmotors teams worked hand-in-hand. Weekly calls kept momentum high and ensured alignment at every step. Evinmotors provided input on their workflows, buyer preferences, and operational needs, while Ekho adapted the platform to fit seamlessly into their existing processes.

The result: A completely upgraded buyer experience that remained true to Evinmotors.

Implementation Phase #1: Website Grader

Ekho kicked off implementation with the Website Grader, rapidly pinpointing the discoverability and conversion gaps holding the site back (compared to local competitors), then turning those findings into a clear roadmap for what Ekho and Evinmotors could improve. The output: A prioritized list of opportunities to cement Evinmotors’ site at the top of its peer set.

Curious how your site stacks up? Get your free Dealer Website Grader Report.

Implementation Phase #2: Integration

Based on the Grader roadmap, Evinmotors and Ekho got to work turning insights into action—aligning on workflows and rolling out the platform, including a smooth integration with their Lightspeed DMS. No rip-and-replace, no data migration headaches. Just a platform that worked with the tools already in place.

Implementation Phase #3: Launch

The partnership flourished at launch: A dealer-tailored experience, delivered with a controlled rollout that de-risked execution. Ekho tracked the full funnel from traffic to leads to transactions, so Evinmotors could prove impact and improve continuously.

The New Evinmotors

Evinmotors transformed into a conversion-focused sales platform.

Search Results Page

The new Ekho-powered Search Results Page delivers an intuitive browsing experience designed to move buyers through the discovery funnel. Clean design, fast performance, lightning fast search, and mobile optimization replaced the old, rigid browsing experience.

Vehicle Details Page

With rich photo & video, clear pricing, a streamlined path to financing and checkout, FAQs, and built-in optimizations to make it easier for bots to scrape the page, Ekho's VDP both answers buyer questions and boosts visibility in search and AI engines.

The Checkout Experience

For the first time, Evinmotors customers could complete an entire purchase online. Vehicle selection, PG&A, taxes, fees, and financing application all figured out in one streamlined flow.

With Ekho-powered Checkout, Juan's vision became real.

“I want a seamless integration [with our site]. If you wanna buy the vehicle right now on the website… Go crazy. Accessorize. Do F&I. Do everything.”

Buyer Portal

Financing Approvals and Stip Clearance

Financing that clears. Ekho automatically routes each application to the right mix of lenders to maximize approval odds, offer attractiveness, and dealer economics, then automates stip collection and verification for the dealer, so buyers can upload what’s needed in minutes and Evinmotors can move from approvals to funded deals faster.

In the case that an online buyer doesn't receive any offers, or receives offers but doesn't choose to proceed, they can switch to cash and will show up as a Lead in the Ekho Admin Portal that the Evinmotors sales team follows up with directly to explore additional options.

Optimized Aftermarket Products

Online sales don’t mean lost F&I revenue for Evinmotors. Buyers see an intelligently packaged F&I menu built around their approved offer. Products are priced to fit within the available advance, so customers can add protection without increasing their down payment.

Automated DMV in all 50 States

Paperwork, handled for Evinmotors. Ekho handles document generation, signatures, ID and insurance verification, signature collection, and titling and registration end-to-end, with built-in 50-state compliance.

The Admin Portal

Behind the scenes, Ekho gave the Evinmotors team a powerful command center.

“Can you click a tab and follow instructions? Good - then you can sell motorcycles through Ekho’s Admin Portal.”

Justin Massey, General Manager at Evinmotors NC

Orders

The sales processing engine in action. Every financing application, F&I selection, and DMV submission flows through one unified view, giving Evinmotors complete visibility as deals move from inquiry to delivery.

Ekho takes on the heavy lifting - submitting funding packets to lenders, completing bills of sale and financing contracts, and generating and submitting titling & registration paperwork.

Finishing an order becomes a handful of quick action items inside the portal.

Leads

Real-time lead tracking that fits Evinmotors’ workflow. Ekho captures and organizes every inquiry, then syncs it straight into the CRM the team already uses, so their team keeps their existing processes while gaining cleaner tracking and faster follow-up.

Inventory

Evinmotors’ digital lot, always dialed in. The team manages listings in one place with consistent fields, photos, and pricing, then publish clean, up-to-date inventory to keep buyers (and search engines) converting.

Reports

Evinmotors’ financial story, already tied out. Pre-built dashboards roll up sales, F&I, and payouts into reconciliation-ready views, so the team can spot gaps fast and close the books with confidence.

What used to require juggling multiple systems and manual processes runs smoothly in one end-to-end platform.

Early Impact

“Our first online unit was purchased at 12:30 a.m. on a Sunday. On a customer’s phone. While the store was closed, and our team was asleep. I rest my case on online sales cannibalizing in-store traffic.”

Juan, Owner at Evinmotors

‍Results You Can Measure

The early results were clear:

• In the first few months after launch — with performance marketing only beginning to ramp — 10% of all leads were already placing an online order through Evinmotors’ new digital storefront.
• Evinmotors also began seeing more leads and orders from out-of-state buyers, including customers in areas with limited local powersports availability.
• And importantly, these were incremental sales unlocked without adding headcount or operational complexity. The checkout and supporting workflows handled what previously required manual follow-up.

And the numbers are climbing every week.

True Incrementality

The real test was whether online orders would cannibalize the showroom.

They didn’t.

Showroom activity stayed strong and consistent throughout the rollout — and the digital channel proved to be additive, capturing customers the dealership typically couldn’t reach. In particular:

• Younger buyers
• Buyers too far away to visit in person
• Buyers with limited credit experience, who were hesitant to go through the financing conversation in-store

Instead of replacing existing sales, the digital channel became a way to reach a segment of the market that the showroom was missing.

The Buyers Speak

Buyers make it explicit: these are sales Evinmotors wouldn't have made without the digital channel.

"I probably would not have bought the bike without the online option. I wanted to avoid negotiating and a faster process."

Evinmotors online Buyer

They also explain the easy process of buying through Evinmotors’ new site:

"The online option had clear and easy steps, an easy financing process and transparent pricing."

Evinmotors online Buyer

Buyers like these aren’t looking for the traditional dealership experience, they are looking for optionality and an easy way to buy. Evinmotors now delivers that to its customers. See more buyer testimonials on our Voices of Ekho page.

Future Outlook

This is just the beginning. With the foundation in place, Evinmotors is scaling what works, adding more automation and more optionality for customers to drive more leads and sales.

Soon, Ekho will bring the same powers into the showroom, removing the manual parts of F&I and DMV that slows teams down, distracts from the customer experience, and halts Evinmotors from growing the dealership without growing headcount.

With dealer-customized setups, in-store workflows will plug directly into the post-purchase automation that enables online orders today, giving salespeople superpowers and helping dealerships focus on what actually wins: serving the rider, not shuffling paperwork.

Conclusion

Evinmotors’ transformation is working thanks to a close, ongoing partnership with Ekho - powered by a platform built for the next era of powersports dealers.

Your dealership could be next - book a demo here to talk to your new team at Ekho, or get your current dealer website graded for free.

“Ekho is the future. You can either join it or get run over by it.”

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Legal Compliance, Dealer Success, and OEM Alignment

Ekho is built on a foundation of legal compliance, dealer success, and deep alignment with OEM expectations.

Compliance-first, in every jurisdiction. Motor vehicle retail is one of the most heavily regulated industries in the country—and requirements vary not only state-by-state, but often county-by-county. Ekho has left no stone unturned. We invest millions of dollars annually in legal spend with the industry’s leading counsel to ensure every “T” is crossed and every “I” is dotted. While Ekho began processing live sales in early 2024, the company was formed roughly 18 months earlier—time spent working with the same legal teams that represent leading automotive technology companies like Carvana and several of the largest dealer groups in the United States. Together, we studied the laws governing motor vehicle retail purchases, franchise laws, titling and registration workflows, and tax remittance requirements across every discrete jurisdiction in the country, and secured the long list of licensure required to support Ekho’s business model.

As a result, regardless of the combination of state, county, vehicle classification, registration address, payment method, or DMV workflow, Ekho’s sales processing engine reliably enforces and automates the required compliance workflows—including tax, title, registration, insurance, KYC, signature collection, liability insurance, sales documentation, and fulfillment—on a per-jurisdiction basis.

OEM alignment and franchise-level obligations. Ekho is equally rigorous about maintaining OEM alignment and respecting franchise-level contractual requirements. Our team and legal counsel have deeply reviewed major OEM dealer agreements and MAP policies to ensure dealers can confidently operate within OEM expectations and state law. The platform is built with configurable controls that make compliance straightforward—such as enforcing minimum advertised pricing constraints on new inventory, supporting jurisdiction-specific requirements (tax, title, registration, insurance, and KYC), and enabling dealers to conditionally turn online sales on or off for specific units when needed.

Built with the industry, for the industry. Beyond compliance and contractual alignment, Ekho stays tightly aligned with dealer and OEM success by regularly consulting with prominent OEM leadership teams on best practices, building a team of respected industry veterans—including former dealer owners/operators and OEM VPs—and maintaining a dealer advisory council of some of the most forward-thinking dealers in the nation to inform product development. Ekho is also an active contributor to key industry organizations, including serving as a voting member of the Motorcycle Industry Council (MIC) and a partner to the National Powersports Dealer Association.