Turn Browsers Into Buyers: Ekho’s New Lead Capture Flow

Rohan Sagar

Engineering

AI summary

Ekho’s new Lead Capture feature connects online interest with in-store sales. Instead of losing high-intent shoppers who stop short of checkout, dealers can now convert them seamlessly through a “Buy In-Person” option. Each lead is verified, logged, and instantly shared with your store—turning potential buyers into real customers. Built on a new modular checkout architecture, the system adapts dynamically across channels, keeping every potential sale in sight and every team in sync.

The Problem: Missed Opportunities, Not Missed Sales

Dealers don’t just sell online—they sell to people. Some shoppers will always want to come in, sit on the bike, meet the team, and sign in person.

But online checkout has historically been an all-or-nothing experience: complete the full transaction online, or vanish into the ether.

The result? High-intent leads—people who’ve configured a specific unit, entered their details, and almost checked out—get lost instead of handed off. That’s a gap we couldn’t ignore.

The Solution: A “Buy In-Person” Option That Actually Works

Ekho’s new Lead Capture flow bridges that gap by giving shoppers a clean, simple alternative: when they reach the end of checkout, they can now select “Buy in-person at dealership.”

Behind the scenes, that choice triggers a lightweight lead registration that:

Captures contact info and location
Sends an instant notification to the store’s inbox with the buyer’s details
Tracks the lead inside the Ekho Dealer Portal for follow-up

From there, the buyer can schedule a visit, get a call from the store, or even return later to complete the full online purchase if they choose.

No abandoned carts. No dead ends. No lost sales.

Why It Matters for Dealers

1. Convert high-intent shoppers, not cold leads.
These aren’t random web forms. Every captured lead has already configured a vehicle and filled out contact info—they’re in-market and ready to buy.

2. Keep your pipeline organized.
Leads flow directly into your Dealer Portal, right alongside your active online deals. You can see who’s registered interest, where they’re located, and which unit they were considering.

3. Follow up faster.
Each new lead pings your dealership instantly. No scraping emails from your website or chasing inquiries through third-party marketplaces.How It Looks

Within Ekho Checkout, you’ll see the option to Buy In-Person.

If the shopper chooses this route, the checkout adapts automatically:

Shipping and payment sections are replaced with a quick contact form
Button copy changes from “Place Order” to “Register My Interest”
A confirmation screen appears, thanking them and confirming the assigned dealership
Interest in a trade-in are collected

That’s it—just a few fields, and you’ve captured a verified lead that’s already halfway through the purchase journey.

Built for Flexibility

Behind the interface, our team rebuilt Checkout to be more modular. Each section—Cart, Configure, Contact, Delivery, Shipping, Payment—can now dynamically change depending on the buyer’s decision.

This new architecture lays the groundwork for deeper dealer customization, hybrid purchase flows, and dealer-specific checkout logic.

The Takeaway

Every online shopper is a potential sale, even if they don’t check out online. Ekho Lead Capture ensures you see them, know them, and can follow up before a competitor does. With this feature, online and in-store no longer compete—they connect.

Want to see Lead Capture in action? Book a demo to see how Ekho turns online browsers into in-store buyers—and helps your dealership close the loop between clicks and keys.