EuroCycle Group Partners With Ekho to Win Online

EuroCycle, a dynamic, innovative, and growing dealer group in Nevada with a focus on premium European brands and world-class customer experience, and Ekho, the “Shopify for dealerships” backed by Activant, JPMorgan, and Winnebago, today announced a strategic partnership to modernize EuroCycle’s retail experience and support the group’s continued expansion across the region.

Ekho enables dealerships to sell VIN’d vehicles, PG&A, and F&I nationwide online through a single integrated digital storefront, with built-in SEO and AI-engine optimization that improves inventory discovery and helps shoppers find the right unit faster across Google and AI search tools like ChatGPT. When implemented across a dealership, Ekho enables unit sales, financing, accessory sales, insurance verification, signature collection, KYC, titling, and registration to be completed online in minutes with a smoother end-to-end buying experience while preserving the dealer’s existing sales processes, margins, and brand.

Ever since COVID normalized online buying, EuroCycle Owner Chris Clovis has taken a distinctly forward-thinking approach, becoming a market leader in digital penetration and compliant remote sales, even when remote vehicle transactions still meant stitching together manual steps and back-and-forth workflows that were hard to execute at scale.

Chris brings a rare perspective to the problem. Before building EuroCycle into a market leader, he worked at leading digital marketplaces, including Dominion and Cars.com, where he learned what “good” looks like in online discovery and consumer behavior.

Chris has long called true “soup-to-nuts” online purchasing the “holy grail” of the dealer tech stack. After a multi-year search that included evaluating the market and even considering building a solution in-house, EuroCycle eventually found Ekho through mutual ties with Mike Cunningham, Business Development at Ekho, and an industry veteran who formerly served as VP of Sales at Piaggio (Vespa, Aprilia, Moto Guzzi) and Triumph (and a top-100 dealer owner to boot).

After connecting, it became clear Ekho was the platform EuroCycle had been searching for, and Chris has since served as a key design partner, helping guide feature development based on real-world dealership requirements so EuroCycle can finally deliver end-to-end remote transactions that are seamless for its customers and compliant for the dealership.

"I came from digital marketplaces where the bar for vehicle discovery is incredibly high, and dealership software just hasn’t met that standard for VIN’d vehicle purchases. Ekho is the only platform we’ve seen that delivers an actual end-to-end, modern online purchase experience and handles compliance, so we can scale remote sales across our locations with confidence."

Chris Clovis, Owner of EuroCycle

The impact was immediate. Within minutes of turning on Ekho’s platform, EuroCycle received its first end-to-end online order — for a 2024 Aprilia Tuono V4 Factory 1100 — validating both the customer demand for a true online buying experience and the operational readiness of an end-to-end system that can execute the full transaction.

“We’re excited to partner with EuroCycle and Chris as they set the pace for what modern retail looks like in powersports. Chris has been a hands-on design partner from day one, and seeing an order come through within minutes of launch shows what happens when optimized inventory discovery and compliant checkout finally live in one place.”

Rowan Mockler, Cofounder & CEO at Ekho