A manufacturer's own site can now run a Sales Agent that speaks only for that brand and hands each buyer to the nearest authorized dealer, who picks the conversation up with their own agent.
A manufacturer’s website gets the shoppers first. They arrive to read about the brand, and the people who can actually sell them a car are the dealers in the network.
So the Sales Agent now runs on a brand’s corporate site, tethered to the dealers underneath it.
It speaks for your brand, and only your brand
On the corporate site the agent answers for your models, your specifications and your programs, and the vehicles it shows are your vehicles sitting on your authorized dealers’ floors. A shopper who came to read about your brand is never put in front of somebody else’s inventory.
The dealer takes the conversation
The agent finds the authorized dealers nearest the buyer and hands the lead to whichever one the buyer picks. A dealer already running the Sales Agent picks that conversation up with its own agent, on its own site, and the lead lands in that dealer’s CRM. A dealer who is not running one gets the lead by email.
A standard, not a script
Every rooftop presents your models and your messaging the same way, because your account holds those defaults. What each dealer keeps is its own store: its own agent identity, its own floor, its own routing, its own customer. Nothing moves out of the dealer’s hands.
Where to find it
In the Admin Portal, under Settings, then Sales Agent, then Chat widget. Speak to your Ekho contact to have your network set up, and see the rest of what changes for a brand selling through dealers on the OEM page.
Frequently asked questions
No. A dealer running the Sales Agent picks the conversation up with their own agent and the lead lands in their CRM. A dealer who is not running one still receives the lead by email.
No. On your corporate site the agent is scoped to your brand, and the vehicles it shows are your vehicles on your authorized dealers' floors.
