Ekho reports the real checkout funnel to the ad platforms a dealership already runs. Six platforms are supported and configured per rooftop, and the conversions they receive are down-funnel milestones rather than page views.
Most dealership ad accounts are optimizing against the wrong thing. The pixel fires on a page view or a form fill, the platform learns to find more people who view pages and fill forms, and the sale that happens four steps later is invisible to it. The campaign looks busy. The floor stays quiet.
Ekho now reports the whole funnel to the ad platforms you already run.
Six platforms, configured per rooftop
Ad conversion tracking covers Google Analytics, Google Tag Manager, Meta, TikTok, Google Ads and Tracklution. All six are set up in one place in Settings, per rooftop. Switch on the ones you use, enter your own account IDs, and leave the rest off. They are your accounts and your audiences throughout.
Conversions worth bidding on
Browsing activity is a weak signal because almost everyone browses. What moves a campaign is the down-funnel milestone: a credit application submitted, a down payment received, financing documents signed, a purchase agreement signed. Those are the events reported as conversions, so the platform learns to find buyers who finish rather than buyers who look.
Your own tags keep working
Dealers who have built their own Tag Manager container keep it, and the same funnel events reach your data layer, so tags you already trust carry on working. For Google Ads you choose which of your existing conversion actions each milestone reports against, and you can leave any of them unmapped.
Where to find it
Ad conversion tracking is available now under Settings in the Admin Portal. Speak to your Ekho contact if you would like a hand connecting your accounts.
Frequently asked questions
No. You connect the accounts you already own, and they stay yours. Ekho reports conversions into them.
Down-funnel milestones rather than page views: a credit application submitted, a down payment received, financing documents signed, and a purchase agreement signed.
