Rowan Mockler
Cofounder, CEO, Ekho
68 articles
- Our First Letter to the Industry Blog · Oct 6, 2026
- Welcoming Ben Nussbaum, Account Executive Blog · Oct 6, 2026
- How Massimo's AI Sales Agent Absorbs 8,900 Hours of Lead Nurturing a Year Case study · Sep 22, 2026
- National Powersports Distributors Partners with Ekho Blog · Sep 21, 2026
- Who owns the advertised price? The FTC just answered Blog · Sep 16, 2026
- How LiveWire Reopened Its Online Channel and Pointed It at Its Dealers, with Ekho Case study · Sep 11, 2026
- How We Built Our Own Deck Tool in Three Days Blog · Sep 6, 2026
- Triumph Cleveland Saves 2,080 Staff Hours a Year With an AI Sales Agent Case study · Aug 26, 2026
- The Ekho AI Sales Agent Is Officially Live Blog · Aug 18, 2026
- Welcoming Ethan Poortenga, Founding Product Manager Blog · Aug 10, 2026
- Welcoming Tommy Xue, AI Product Manager Blog · Aug 9, 2026
- Welcoming Eugenio Garza Garcia, Forward Deployed Engineer Blog · Aug 8, 2026
- Welcoming Ekho's General Counsel: Justin Black Blog · Aug 7, 2026
- Where We Have Been Blog · Aug 6, 2026
- Checkmate in Plain Sight: How RumbleOn Bought the Powersports Industry While Nobody Was Watching Blog · Jul 24, 2026
- The Two Problems Killing Powersports Growth Blog · Jul 17, 2026
- Vendor Stacks Are Dead. Long Live the DealershipOS. Blog · Jul 13, 2026
- The Unbundling Is Over. The Rebundling Has Begun. Blog · Jul 6, 2026
- How Do I Sell Vehicles Online? The Complete Guide to Financing, Titling, and Registration in All 50 States Blog · Jul 2, 2026
- The $50B Dealer Tax: What Your Stack Really Costs Blog · Jun 30, 2026
- The 800-Pound Gorilla Just Got a Franchise License Blog · May 26, 2026
- The Wall-Poster Trap: Why Most Dealership Values Quietly Stop Mattering by Tuesday Blog · May 23, 2026
- The To-Don’t List: What the Best Vehicle Dealerships Stop Doing in 2026 Blog · May 19, 2026
- AI-First Dealership? Wrong Question. The Right One Is Build, Buy, or Partner. Blog · May 18, 2026
- Your 2019 Training Playbook Is Why Your Team Is Falling Behind: A 2026 Workforce Guide for Vehicle Dealerships Blog · May 17, 2026
- SEO Sends Dealerships Traffic. It Doesn't Send Sales. Blog · May 13, 2026
- How We Rebuilt ekho.com with AI in a Week Blog · May 6, 2026
- Single-Lender Online Financing Is Capping Your Online Sales — Here's the Fix Blog · May 4, 2026
- Your Best Salesperson Goes Home at 6. Your Best Buyers Don’t. Blog · May 4, 2026
- Your Cold Lead List Is Worth More Than This Month's Ad Spend Blog · May 3, 2026
- Do AI Sales Agents Actually Pay Off for Dealers? A Back-of-Napkin ROI Breakdown Blog · May 3, 2026
- Why “Online Vehicle Sales” Usually Breaks at Checkout Blog · May 3, 2026
- Moto Morini Deploys Ekho's AI Sales Agent Across U.S. Website and Dealer Network Blog · Apr 29, 2026
- The OEM's Guide to Building a Future-Proof Online Vehicle Sales Strategy Blog · Apr 29, 2026
- The end of the price-on-the-windshield era Blog · Apr 28, 2026
- The Menu Is the Lever: How Online F&I Presentation Decides Penetration and PVR Blog · Apr 22, 2026
- Will Online Sales Steal From Your Showroom? The Math Says No, Here's Why. Blog · Apr 22, 2026
- SEO vs GEO: The 30% That's Different, A Primer for Powersports Marketing Leaders Blog · Apr 21, 2026
- Powersports Lead Capture and Attribution: Surfaces, Speed, and the Reports That Defend the Budget Blog · Apr 20, 2026
- Powersports Inventory Feed Enrichment and Sold-Unit Hygiene Blog · Apr 19, 2026
- Local SEO for Powersports Dealerships: GBP, Reviews, NAP, and Location Pages Blog · Apr 18, 2026
- Powersports SRP Filter Architecture: URL Strategy That Doesn't Dilute Equity Blog · Apr 17, 2026
- The Powersports VDP Playbook: 9 Elements That Move Conversion, Ranked Blog · Apr 16, 2026
- Core Web Vitals for Powersports Dealer Websites: LCP, INP, CLS, and TTFB Thresholds That Move Rankings Blog · Apr 15, 2026
- The Powersports Schema Cookbook: JSON-LD for Vehicle, Offer, LocalBusiness, and Organization Markup Blog · Apr 15, 2026
- The Powersports Dealership Website Playbook: SEO, GEO, and AI Search Visibility in 2026 Blog · Apr 14, 2026
- Capturing Customers Who Don't Want to Come In Blog · Mar 11, 2026
- Ekho Named to the 2026 Powersports Business Nifty 50 as the Top-Ranked Dealer Tech Platform Blog · Mar 5, 2026
- Announcing the Dealer Website Grader Blog · Feb 18, 2026
- 2026 AI Vehicle Research Study Blog · Jan 7, 2026
- Why AI Search Is Fundamentally Different from SEO Blog · Dec 27, 2025
- From Google to ChatGPT: How Vehicle Discovery Is Shifting Blog · Dec 26, 2025
- Transparent Pricing, Dealer Success, and the Future of Vehicle Retail Blog · Dec 18, 2025
- Inside the 2025 Ekho Offsite Blog · Nov 25, 2025
- How Massimo Brought Compliant Online Sales to Life and More Than Doubled It in a Year Case study · Jul 23, 2025
- Ekho Raises $17.3M from Activant, JPMorgan, Winnebago, YC Blog · Jul 8, 2025
- Buy a New Royal Enfield Online—For the First Time Ever Blog · Jun 30, 2025
- How Dust Moto Is Using Ekho to Build America's Next Great Moto Brand Case study · Jun 23, 2025
- How Infinite Machine Is Using Ekho to Power a Post-Car Future Case study · Jun 20, 2025
- Ekho Partners with the National Powersports Dealer Association (NPDA) Blog · May 24, 2025
- Ekho Joins the Motorcycle Industry Council (MIC) Blog · May 17, 2025
- How Ekho Powered Zach's First Motorcycle Purchase Case study · May 12, 2025
- Bunna Bought Two Motorcycles Through Ekho—Now He’s Bringing It to His Showroom Case study · Apr 20, 2025
- How Naxeon Scaled Revenue and Dealer Strategy with Ekho Case study · Apr 9, 2025
- How Maeving Accelerated Its U.S. Launch with Ekho Case study · Sep 10, 2024
- How Ekho Helped Stark Become the Fastest-Growing Spanish Startup in History Case study · Oct 5, 2023
- 20 Hours Saved: The Johnsons’ Shift from Traditional Buying to Ekho Case study · Oct 2, 2023
- Why Marlon Now Prioritizes Brands That Sell with Ekho Case study · Oct 1, 2023