20 Hours Saved: The Johnsons’ Shift from Traditional Buying to Ekho

Summary

The Johnsons were familiar with the time and effort often involved in buying vehicles the traditional way. When they discovered Ekho’s modern online purchasing platform, they were able to buy their LAND bikes quickly and seamlessly—from configuration to financing to delivery. The experience saved them over 20 hours compared to past purchases and delivered a transparent, hassle-free process that fit their schedule and needs.

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Introduction

Nicholas and Jessica Johnson, outdoor enthusiasts from Washington State, were searching for motorcycles to fit their overlanding lifestyle and daily routines. After discovering LAND Moto bikes at the Pacific Northwest Overland Expo, they were drawn to their design and versatility—leading to a buying experience unlike anything they’d had before.

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"We’d been through the stress of the traditional buying experience before, so the thought of purchasing online was a breath of fresh air," Jessica shared.

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The Problem

The Johnsons were familiar with the effort and complexity involved in purchasing vehicles through traditional channels. Their key challenges included:

• Time-consuming process: Multiple dealership visits, test drives, and extended negotiations—often totaling 20+ hours.
• Pressure to make quick decisions: Feeling rushed to commit, especially when it came to financing and add-ons.
• Lack of transparency: Unclear pricing or unexpected fees that made it hard to fully understand the deal.
• Logistical friction: Coordinating registration, paperwork, and follow-ups disrupted their busy schedules.

As they began their search for motorcycles, the Johnsons couldn’t shake the dread of repeating the drawn-out buying process they’d experienced in the past, and it made them question if the purchase would be worth it.

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The Solution

The Johnsons were excited to learn that buying their bikes online was an option—and Ekho’s platform made it seamless. From customization to financing and delivery, the entire process was designed to be efficient and transparent. Here’s how Ekho transformed their experience:

• Online customization: The Johnsons configured their LAND Moto bikes online, choosing color, wheels, and add-ons in just 5–10 minutes—compared to the 20+ hours they’d typically spend on a traditional purchase.

"It was so easy to customize the bikes online. We could focus on the features we wanted, without feeling rushed or pressured." — Jessica Johnson

• Transparent pricing and financing: Ekho provided clear, upfront pricing with no hidden fees. Estimated monthly payments were shown at checkout, and financing decisions were returned within minutes. Both bikes were financed through Ekho without a hitch.

"There were no mysteries, no surprises. Everything was laid out clearly, which made us feel completely at ease." — Nicholas Johnson

• Streamlined paperwork: While a few physical signatures were required due to state regulations, the paperwork took less than an hour from start to finish.
• Coordinated delivery with real-time updates: Ekho kept the Johnsons informed throughout the delivery process. The second bike arrived just in time for their planned overlanding trip—right on schedule.

"The delivery process was incredibly smooth. Getting our bikes exactly when we needed them felt like magic." — Jessica Johnson

• Responsive customer support: Ekho’s team answered questions quickly, flagged potential order issues, and ensured every detail was handled.

Ekho is the future of vehicle shopping. It’s transparent, fast, and meets consumers where they are. We loved every step of the process and can’t recommend it enough! — Jessica Johnson

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The Result

The Johnsons were able to complete their purchase with ease—saving significant time and avoiding many of the common friction points of the traditional buying process. With Ekho, the experience felt intuitive, flexible, and built around their needs.

Key Results:

• Time savings: Traditional purchases had taken them 20+ hours. Customizing and ordering their bikes online took only 5–10 minutes. Ekho’s full process—from customization to financing and DMV registration—took about an hour.

“From start to finish, the entire process was completely stress-free. We felt like Ekho truly cared about getting it right.” — Jessica Johnson

• Improved customer experience: Transparent pricing and straightforward financing gave them confidence and clarity at every step. Delivery was smooth, timely, and worked around their schedule.

"Ekho showed us what buying a vehicle should feel like. It’s efficient, transparent, and hassle-free." — Nicholas Johnson

• Enhanced satisfaction: The Johnsons felt supported throughout, from order placement to delivery and follow-up.

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“If I had the choice, I’d always buy online with Ekho. I wouldn’t go back to the traditional way.” — Nicholas Johnson

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Conclusion

Ekho’s online platform didn’t just streamline the buying process—it enabled a sale that might not have happened through traditional channels. By offering a faster, clearer, and more flexible way to purchase, Ekho met the Johnsons where they were. It’s not only how they bought—it’s likely why they bought. And as they share their experience with others in their community, it may also be why more sales happen in the future.