Turning Early Momentum Into Nationwide Growth
Summary
When Naxeon, a new electric motorcycle brand, entered the U.S. market, they needed a way to start selling compliantly without a pre-existing retail network. With Ekho, they launched a nationwide online channel in weeks—one that not only enabled early sales but also helped guide their retail strategy. Today, Naxeon has built a growing network of engaged brick-and-mortar partners in key markets — informed by Ekho sales data — and is using Ekho to deliver a high-conversion sales experience that benefits both customers and dealers.
“Ekho gave us a fast, compliant way to start selling in the U.S.—but it’s become much more than that. It’s helped us understand our customers, optimize our marketing, guide dealer development efforts, and support our retail partners with a smarter distribution model. We’re excited to keep building with them.”
Tony Sun, CEO, Naxeon
About Naxeon
Naxeon is an electric motorcycle manufacturer focused on high-performance, design-forward bikes for U.S. riders. With a limited initial retail footprint in the U.S., Naxeon needed a way to launch efficiently while developing a network of trusted, long-term physical retail partners. Ekho helped them do both—powering their online channel and providing data and tools to onboard dozens of dealer partners in strategic geographies.
Naxeon’s Goals
- Begin sales quickly and compliantly across the U.S.
- Identify the highest-converting regions and buyer profiles to inform go-to-market decisions
- Protect margins in a high-tariff environment
- Build a scalable retail strategy that keeps dealers financially aligned with the growth of online sales
Problem — Launching Without a Network, While Building One
Naxeon’s early challenges included:
- Getting started without dealers: At launch, Naxeon didn’t yet have a large retailer network to compliantly handle vehicle sales across the U.S.
- Understanding demand: They needed early buyer data to guide ad spend and prioritize dealer recruitment efforts.
- Margin compression: Traditional distribution models would have required inventory commitments and costly dealer incentives.
- Dealer alignment: Naxeon needed a way to bring dealers into the fold that aligned them with online growth, rather than cannibalizing their value.
Solution — Ekho’s Compliant Checkout + Dealer-Friendly Fulfillment Model
Ekho provided Naxeon with a flexible online sales platform that supported early revenue while laying the groundwork for strong retail partnerships.
Key outcomes:
- Nationwide sales from day one: Ekho allowed Naxeon to process compliant online orders across all 50 states while early-stage dealer recruitment was underway.
- Data that drives smarter retail strategy: Sales data from Ekho revealed which regions and demographics were converting best, helping Naxeon prioritize retail expansion in high-opportunity markets.
- Retail network growth: Naxeon has since onboarded dozens of retailers into its network, with Ekho playing a central role in helping those dealers participate in the digital sales funnel.
- Dealer upside on online orders: When a buyer checks out through Ekho, we check for a matching unit at a local dealer. If available, the dealer fulfills the order, helps turn their inventory, serves as the pickup point, and earns a share of the sale—especially when they help close leads that originated online.
- Inventory-light retail model: Thanks to Ekho, initially reluctant dealers don’t need to carry deep inventory. They can hold just a few demo units and still move volume via Ekho (where they receive a cut), avoiding costly floor plan interest payments and inventory risk.
- Tariff-mitigated distribution: By using Ekho to ship bikes to order from a central U.S. warehouse, Naxeon maintains a leaner, more capital-efficient model that avoids the overhead of traditional wholesale distribution.
- Marketing performance unlocked: With buyer data flowing through Ekho, Naxeon was able to rapidly iterate on creative, messaging, and audience targeting—ultimately achieving efficient ROAS and moving significant volume through their online channel.
“Once we had visibility into who was buying and where, we were able to fine-tune our ad strategy and scale up fast. We’re now moving volume through our online channel, and it’s getting more efficient every month.”
The Future — High-Touch Retail + High-Converting Checkout
Looking ahead, Naxeon plans to continue expanding its retail footprint while making Ekho the foundation of a seamless buyer experience across all channels. As dealers graduate to Ekho Omni, they’ll be able to sync their inventory directly with Naxeon’s online storefront—allowing Ekho to sell dealer inventory while keeping retailers at the center of the experience. This model enables both physical and digital touchpoints, helping dealers drive revenue with less operational burden.