For dealers
Digital Retail That Works With Your Website and Your DMS
Most dealers do not want a new website to sell online. They want the transaction to work inside the site and the systems they already run.
Here is what that takes, and how Ekho fits into an existing website and DMS.
How digital retail fits into what you already run
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Keep the website you already run
Ekho’s buy buttons and chat widget embed into your existing dealership website. There is no re-platforming, and checkout carries your own logo, so the buyer never leaves your brand.
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Connect inventory the way you already publish it
Ekho syncs two ways with your DMS, or reads the XML inventory feed you already have. Units your DMS reports as available stay live, rental units are excluded, and price and availability stay in step with your own site.
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Only offer a purchase you can complete
The buy buttons you embed render only on units a shopper can buy online right now. A unit that is not ready for online sale shows no button, so nobody starts a deal that cannot finish.
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Wire it in yourself if you prefer
Developers can start a checkout from the Ekho SDK instead of using the embedded buttons, and keep full control of where it appears on the site.
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Run every rooftop from the same setup
Dealer groups that list every rooftop on one inventory page can sync each rooftop separately, and each store keeps its own inventory and routing.
Go deeper
What a digital retail platform has to finish once it is in place, and how it works by dealership type.
Questions dealers ask
Yes. Ekho embeds into the website you already run: buy buttons appear on units that can be purchased online, the chat widget sits on your pages, and checkout carries your own logo. There is nothing to re-platform.
Look for one that syncs both ways rather than only importing a feed. Ekho syncs two ways with your DMS, keeps units your DMS reports as available live, and can alternatively read an existing XML inventory feed.
No. The transaction runs inside the site you have. Ekho also builds dealership websites, but online selling does not require one.
Listing price and availability stay in step with your own systems, and a unit that is no longer purchasable online stops showing a buy button.