Ekho AI Sales Agent vs Conversica
Conversica has been working dealership leads to an appointment longer than almost anyone. Ekho works them too, and can carry a ready buyer through to a finished sale.
Conversica is the incumbent in this category and the comparison should start by saying so. Their automotive agents "have human-like conversations at scale - engaging your leads 24/7 to drive showroom traffic and fill service bays", running across email, SMS and chat, in multiple languages, with named integrations into DealerSocket, CDK and VinSolutions alongside CRM, calendar and DMS systems. They schedule test drives and service appointments around the clock, qualify financing needs and trade-in details early, cover the service lane as well as sales, and claim "1,000+ Dealer Teams" from single stores up to an eighty-store group. That is a long track record on the exact job of persistent lead follow-up, and on a franchise store that wants email worked hard it is a reasonable buy. Where Ekho differs is depth in the conversation and what happens at the end of it. Our agent answers on your website and over text in under five seconds from your live inventory and your own uploaded documents, runs soft-pull pre-qualification against real lenders in the thread with a credit floor you set rather than qualifying financing needs in conversation, and where you switch it on carries a ready buyer through signing, taxes, fees, titling and registration in all 50 states. Conversica gets the lead to your showroom; we can get the deal to done. On channels they are ahead of us on email, and on languages they and we both claim coverage, though only we name ours. Outside franchise automotive, Conversica describes no powersports, marine, RV or LSV coverage, which is where Ekho was built.
SIDE BY SIDE
Ekho AI Sales Agent and Conversica (Automotive AI Agents), capability by capability
| Capability | Ekho AI Sales Agent | Conversica (Automotive AI Agents) | Stronger |
|---|---|---|---|
| What the product is for | Answering the buyer, and optionally finishing the deal | Working leads to a booked appointment at scale, across sales and the service lane | Comparable |
| Channels the AI speaks on | Website chat and text, held as one continuous thread, with email and AI phone calls in development | Email, SMS and chat. Email is a channel we do not have | Conversica |
| First response | Under five seconds, any hour | No figure published. Their agents engage leads around the clock | Ekho |
| Persistent follow-up | Runs as long as you want with no fixed cut-off, and stops the moment a buyer asks not to be contacted again. Aged and cold CRM leads get worked automatically | The core of the product, and the thing they have done longest: agents keep engaging leads until they respond or opt out | Comparable |
| Answering from live inventory | Names the actual unit, the actual price and real availability from your live feed, and answers questions about it | Not described on their site. Their agents engage and qualify the lead rather than selling from a live feed | Ekho |
| "Can I get approved?" | Soft-pull pre-qualification in the thread against real lenders, with a credit range you set deciding who gets an approval and who goes to a finance manager | The agent qualifies financing needs early and routes to your finance team. A soft credit pull run by the agent is not described | Ekho |
| "What's the monthly on this?" | Surfaces a pre-qualification CTA when payments or financing come up, and the approval range comes back in the thread. The agent does not quote a monthly on the unit; the payment is built in checkout | Not described on their site | Comparable |
| Trade-in valuation | In development. The agent can book a trade-in appraisal, but not return a number | The agent gathers trade-in details as part of qualifying. No instant valuation is described | Comparable |
| Completing the sale | Checkout, financing, taxes and fees, signing, titling and registration in all 50 states. Optional and off unless you turn it on | Not described on their site. The agent drives showroom traffic and hands the lead to your team | Ekho |
| Appointment booking | Reads your real open windows, proposes a time, takes the buyer's name and number and books it into your calendar | "Schedule test drives instantly, 24/7", with calendar and DMS integrations, plus service and recall scheduling | Comparable |
| Languages | 25 languages you turn on per website, Spanish included. The agent picks up the buyer's language on their first message and stays in it, and the buyer can switch from a language pill in the chat widget | Multiple languages, by their own account. They do not name which | Ekho |
| Who configures the agent | You do. Name, personality, permissions, greeting and source documents, per rooftop, from the Admin Portal, live and without a release | Not described on their site | Ekho |
| What the agent knows about your store | Upload your own manufacturer, finance and policy documents and the agent answers from them, on web chat and over text | Not described on their site | Ekho |
| Handover to your rep | Everything the agent could not finish lands in one queue with the buyer, the unit and the ask. The moment the rep replies the agent stands down on every conversation that lead has, so nobody gets two voices at once | Qualified leads are routed to your sales and finance teams | Ekho |
| The service lane | Not offered. Ekho does not sell into fixed ops | Service inquiries, maintenance and recall scheduling are a described part of the product | Conversica |
| A group of several rooftops | One parent account with an agent per store, group defaults each rooftop inherits, cross-location routing, and one place to see every lead | Sold from single locations up to an eighty-store group, by their own account | Comparable |
| Manufacturer-level deployment | A brand-scoped agent on a manufacturer's own site that hands each buyer to the nearest authorised dealer, whose agent picks the conversation up | Not described on their site | Ekho |
| Vehicle segments | Automotive, new and used, plus powersports, golf carts and LSVs, marine and RV, with the integrations and titling work each one needs | Positioned for automotive, alongside other industries they serve. No non-automotive vehicle segment is described | Ekho |
| Tenure and installed base | Newer, and growing fast. Three manufacturers deploy Ekho across their dealer networks, and stores run it across automotive, powersports, marine, RV, golf carts and LSVs. | "1,000+ Dealer Teams" and, in their words, "Powering Millions of Conversations", built up over far longer than we have existed | Conversica |
WHERE WE WIN
Where Ekho is stronger
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It sells from the unit, not just the lead
A shopper asking whether the blue one is still there and what it costs out the door gets an answer from your live inventory and your own uploaded documents. An agent built to qualify and route answers that by getting your team into the conversation.
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The approval question gets answered, not queued
"Can I get approved?" is the moment a buyer goes quiet. Ekho runs soft-pull pre-qualification against real lenders in the thread, with a credit range you set deciding who gets an approval and who goes to a finance manager. Qualifying a financing need and returning an approval range are different things.
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The deal can actually finish
Signing, taxes and fees, titling and registration in all 50 states sit under the same conversation, so a ready buyer is not handed off at the appointment. It is a switch per rooftop and it is off until you turn it on, so you can run Ekho purely as an appointment-setter and turn the rest on later without changing tools.
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It is your agent, not ours
The name, the personality, what it is allowed to do, the greeting on your site and the documents it answers from are set by you, per rooftop, from the Admin Portal. Changes go live without a release, which is the difference between an agent that stays accurate and one that slowly stops matching your store.
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Nobody hears two voices
The moment a rep replies, the agent stands down across every conversation that lead has, and your team switches automation back on when they are done. An item nobody touches escalates on a timer instead of going cold.
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One platform, whatever is on your lot
The same agent, checkout and 50-state compliance run across cars, powersports, marine, RV, golf carts and LSVs, with the titling work each one involves. Conversica is positioned for automotive among several industries, and describes no non-automotive vehicle segments.
BY WHAT YOU SELL
Segment by segment, and how deep it goes
The same product across every kind of titled vehicle. This is what else you will run into in each segment, what runs the back office there, and what is specific about selling that vehicle type.
| Segment | What else you will see | Systems Ekho connects to | What is segment-specific |
|---|---|---|---|
| Automotive | The most crowded segment, and the one Conversica has served longest | Two-way sync with the dealer CRMs we support, ADF lead delivery into any CRM without a direct integration, and inventory over your existing feed | They are ahead on email, tenure, named integrations and the service lane. We are ahead on selling from live inventory, pre-qualification in the thread, dealer-owned configuration and the option to finish the sale. On a store that lives on email follow-up, take them seriously. |
| Powersports | Texting widgets, lead-generation tools, and automotive AI agents stretched to fit | Two-way sync with the DMS and CRM platforms powersports stores actually run, and scheduled inventory feeds where there is no direct connection | Multi-line stores carry brands with different rules, and the agent is scoped per rooftop to only the brands you are authorised on. Unit-level titling and registration is handled rather than handed back to you. |
| Golf cart and LSV | Thin, and mostly automotive products adapted after the fact | Inventory over an existing XML or CSV feed where there is no DMS to integrate with, which is most of this segment | LSVs are titled vehicles with state-by-state rules a generic automotive product has no concept of. Street-legal configuration and the paperwork that follows are part of the sale. |
| Marine | Thin, and mostly automotive products adapted after the fact | Feed-based inventory sync, plus the CRMs marine dealers already run | Boat, motor and trailer are three items on one deal, and the trailer is the part that needs a title. A product built for one VIN per sale does not model this. |
| RV | Thin, and mostly automotive products adapted after the fact | Feed-based inventory sync, plus the CRMs RV dealers already run | Long consideration windows on high-ticket units, where follow-up with no fixed cut-off matters, and where financing terms differ enough from automotive that a generic pre-qualification is worse than none. |
HOW TO EVALUATE
4 questions that settle it in ten minutes
Put these to any AI sales agent you are evaluating, including ours. The answers tell you more than any comparison table, including this one.
- 01
"Is this exact unit still available, and what is the out-the-door price?"
Tests two things at once: whether the agent reads your live inventory, and whether it can add up fees and tax rather than routing the buyer to a person.
- 02
"Can I see if I would get approved without hurting my credit?"
Either the agent runs a soft pull and comes back with a range, or it notes the buyer needs financing and passes them on. Both are useful; they are not the same thing.
- 03
"Which languages, exactly?"
Both products claim multilingual coverage and only one of us names the list. Ask for the specific language your buyers speak, and ask to see a full conversation in it.
- 04
"What happens after the buyer says yes?"
Both will book the appointment. Ask each what a ready buyer can do without waiting for a person, and on which rooftops.
Go and try to catch it out
A live store with a live agent. Ask it all four, right now, and see what comes back.
IN DEVELOPMENT
What we have not shipped yet
- Email In development
Conversica works email as a first-class channel and has done longer than almost anyone. Ekho's agent answers on web chat and over text today, and email is being built. If email is where your leads actually reply, that is a real gap right now and we would rather you heard it here.
- The service lane Not on the roadmap
Conversica handles service inquiries, maintenance and recall scheduling. Ekho does not sell into fixed ops at all. If the problem you are solving is the service drive, we are the wrong tool.
- Named CRM and DMS integrations Partial
They name DealerSocket, CDK and VinSolutions on their site. Our published list is shorter and weighted to the platforms powersports, marine and RV stores run. Where we have no direct integration your leads still arrive by ADF, but that is not the same as a two-way sync, so ask us about your CRM by name.
- Tenure Not something we can fix
Conversica has been running AI agents against dealership leads for far longer than Ekho has existed, with a correspondingly larger body of conversations behind it. If length of track record is what you are buying, that is theirs and not ours.
WHICH TO CHOOSE
It depends on what you sell and where the deal ends
- A store whose leads only ever reply to email
Conversica
Email is what they have done longest and done well. Ekho's email channel is in development, so until it ships they reach a channel we do not. This is the clearest reason on the page to pick them.
- A dealer whose problem is the service drive
Conversica
Service inquiries, maintenance and recall scheduling are part of their product. Ekho does not sell into fixed ops at all.
- A dealer buying on track record
Conversica
They have been running agents against dealership leads far longer than we have existed, across 1,000+ dealer teams. If length of proof is the thing you are buying, it is theirs.
- A dealer who wants the agent to sell, not just qualify
Ekho
Our agent answers from your live inventory by name and price and returns a soft-pull approval range in the thread. Theirs engages the lead and routes it to your sales and finance teams.
- A dealer who wants ready buyers to be able to finish online
Ekho
Driving showroom traffic is still a handoff. If you want the option of a buyer pre-qualifying, signing and paying, the agent has to sit on a checkout that can legally complete the sale in your state. You still choose which rooftops that is on.
- A store with a large non-English-speaking customer base
Either, and ask for the list
Both products claim multiple languages. We name 25 and let the buyer switch from a pill in the widget; they do not publish theirs. Ask both to show you a full conversation in the language your buyers actually speak.
- A powersports, marine, RV, golf cart or LSV dealer
Ekho
Conversica is positioned for automotive among several industries and describes no non-automotive vehicle segments. Ekho was built in these and handles the titling, registration and tax work they involve.
Frequently Asked Questions
The same category, at different depths. Both put an autonomous agent on your leads so none go cold. Conversica reaches email and has done it longer; Ekho sells from your live inventory, returns a soft-pull approval in the thread, and can optionally complete the purchase. Both will book you an appointment.
Track record, email and breadth. They have run AI agents against dealership leads longer than we have existed, across 1,000+ dealer teams, they work email as a first-class channel, they name DealerSocket, CDK and VinSolutions, and they cover the service lane. On a store that lives on email follow-up, they are a reasonable choice and we would say so on a call.
Not today. It answers on your website and over text, and email and AI phone calls are in development. Conversica works email, SMS and chat. If email is the requirement right now, that is a genuine advantage for them and we would rather say so than have you find out later.
Not yet. Trade-in valuation in the conversation is in development. The agent can book a trade-in appraisal, and pre-qualification and the full checkout are live today. Conversica gathers trade details while qualifying but does not describe an instant valuation either, so ask both.
We name ours: 25 languages you turn on per website, with the agent detecting the buyer's language on their first message and holding it for the whole conversation, and a pill the buyer can use to switch. Conversica says multiple languages without publishing a list. Ask both for the specific language you need and to see a full conversation in it.
Neither publishes a price. Ekho is priced per rooftop and quoted on a call, because what you need depends on which products you turn on. Get a quote from both.
Sources
Every claim about Conversica on this page comes from their own published material on the date shown. We re-check this page quarterly. If something here is out of date or wrong, tell us and we will fix it.
- Conversica automotive retrieved 2026-08-25
- Conversica homepage retrieved 2026-08-25
- Ekho changelog, AI Sales Agent retrieved 2026-08-25
- Ekho integrations retrieved 2026-08-25
Last reviewed August 25, 2026
Put the two side by side on your own inventory
Ask our agent the four questions above on a live store, or have us walk your team through the differences on your own leads.