J.D. Power

Ekho integrates with J.D. Power Values to provide real-time trade-in and retail vehicle valuations powered by transaction data from over 16,000 dealerships across North America. When a buyer submits a trade-in through Ekho's chat widget, checkout flow, or website, J.D. Power's valuation engine returns an instant estimate based on year, make, model, trim, mileage, and condition — grounded in over 20 million actual vehicle transactions per year. This gives dealers a defensible starting point for appraisals and gives buyers confidence that the number is fair.

J.D. Power valuations are built into Ekho's trade-in flow — no separate setup required. When trade-in valuation is enabled for your dealership, buyers who submit a trade-in receive an instant J.D. Power-backed estimate. Your team can review, adjust, and finalize the offer from the admin portal.