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July 30, 2025

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3 min read

How Ekho Helped Deborah Elam Buy Her UTV from Anywhere, Hassle-Free

Reid Cashour

Operations

“I was a little wary about purchasing my UTV online at first, but the process on Ekho was so clear—and the team was more than helpful every step of the way. Everything went smoothly. I’m very happy with both the experience and my new UTV. Thank you all!”

Deborah Elam

Summary

Living on a property in rural Kentucky with no Massimo dealers within 100 miles, Deborah Elam knew exactly what she needed in a utility vehicle—but didn’t know how she’d get it. That changed when she discovered she could purchase the Warrior online through Ekho. From fast financing to responsive support, Ekho gave her a simple, transparent way to buy the vehicle she wanted—without needing to leave home. Now, she’s thrilled with her Warrior and says she’s hoping to use Ekho for her next vehicle purchase.

Introduction

Deborah Elam lives on a farm with uneven ground and plenty of terrain that calls for a rugged, reliable UTV. After researching her options, she landed on the Massimo Warrior—a powerful 4WD utility vehicle with the towing capacity, ground clearance, and hauling room to handle whatever her property demands.

But with no local Massimo dealer nearby, getting her hands on one wasn’t going to be easy. That’s when she discovered she could complete the entire purchase online through Ekho.

Problem

For buyers like Deborah, the traditional path to buying a UTV isn’t always feasible—especially in areas where dealership coverage can be sparse.

Key challenges included:

  • Limited access: No Massimo dealers near her property.

  • Initial hesitation: Unsure what to expect from an online vehicle purchase.

  • Financing requirements: Needed a way to review and fulfill stipulations from the bank remotely.

  • Customer questions: Wanted to know she could get someone on the phone if anything came up.

Solution

Ekho’s digital checkout gave Deborah a clear, guided experience from start to finish—making it easy to finance, complete paperwork, and get support whenever needed.

  • Fast and flexible financing: Deborah received financing offers instantly during checkout and was able to clear stipulations from the bank without leaving home.

  • Clear process from start to finish: Every step—from selecting the model to final delivery—was laid out clearly online, giving Deborah full visibility into what was happening and when.

  • Responsive support, just a call away: Whenever she had a question, Deborah was able to speak with someone directly. The Ekho team made sure she felt supported and informed throughout.

  • No dealer nearby? No problem. With Ekho, Deborah was able to buy her Warrior without needing to visit a dealership—something that would have otherwise made the purchase impossible.

Result

Deborah completed her entire purchase online, from selection to financing to delivery—and couldn’t be happier with the outcome.

Key Outcomes:

  • Seamless remote purchase: Bought the Warrior without visiting a dealer.

  • Smooth financing experience: Offers appeared instantly; requirements were easy to complete.

  • High satisfaction and repeat intent: Plans to use Ekho again when it's time for her next vehicle.

Conclusion

Ekho didn’t just make it possible for Deborah to buy her UTV—it made the process so simple and supportive that she’s excited to do it again. For buyers outside dealer coverage areas, Ekho unlocks access. For everyone else, it simply makes buying a vehicle feel the way it should: fast, clear, and under control.

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