Buy a New Royal Enfield Online—For the First Time Ever

What It Is

For the first time in the U.S., you can now buy a brand-new Royal Enfield motorcycle 100% online. Florida shoppers can fully customize their bike—including accessories, protection plans, financing, and DMV workflow—and check out entirely online, just like you would with any other modern e-commerce experience.

Why It Matters

This launch brings one of the world’s most storied motorcycle brands into the modern digital age—with the full support of Royal Enfield dealers across Florida. Buyers get the convenience of online checkout, while dealers benefit from faster inventory turn, increased visibility, and seamless order fulfillment. If a unit isn’t available locally, we fulfill from warehouse inventory while still routing the sale through the assigned dealership.

How It Works

Shoppers in Florida can browse Royal Enfield inventory, build their bike, and complete their purchase online. Orders are assigned to the closest participating dealer, who manages final delivery. Ekho handles everything in the background—financing, paperwork, contracts, and more.

Dealer-First, Always

To bring this to life the right way, we spent time on the ground visiting Royal Enfield dealers across Florida. We sat down in person to walk through the flow, gather feedback, and fine-tune the experience for both front-of-house teams and backend operations. These visits weren’t just about onboarding—they were about building trust and ensuring that every dealer felt confident, supported, and excited to participate.

About Royal Enfield

Founded in 1901, Royal Enfield is the oldest motorcycle brand in continuous production anywhere in the world. Known for timeless design, unmatched simplicity, and global cult following, the brand builds bikes that are as approachable as they are iconic. From the legendary Bullet to the modern Meteor and Himalayan, Royal Enfield has helped shape the global midsize motorcycle segment—and now, it’s redefining how riders buy them.

‍

Built with 💪 by the Ekho team, in partnership with Royal Enfield and Royal Enfield dealers